Monday, December 21, 2009

Brass Monkeys, bizarre wigs and some top totty!

Every Christmas since colour telly began you can rely on Coca Cola to come up with an advertisement the equal of any repeated TV offering can't you? Prior to last Tuesday I had no idea at all what want went into producing thirty seconds of top quality retail opportunity, that was until Italian production company The Family arrived at Elche CF'S Martinez Valero stadium to film a Coke ad to be screened during next summers World Cup.

Apart from the temperature, which felt like minus four with a wind chill factor of about twenty below, I'd hazard a guess it was a perfect day for getting a commercial shot, sunny and with cloudless blue skies. One hundred and fifty odd carefully selected extras, two pro' photographers and an Elche centre-forward formed the cast, on the other side of the camera lens about forty technicians were organised by Director Marco de Aguilar, a veteran of various campaigns for numerous high profile clients. At a conservative estimate, only about twenty of the techies appeared to actually be doing anything, most of the rest just sort of bimbled about trying to keep warm, perfect then for me to snatch a word in broken English with a very helpful Italian "production assistant" called Joanna who explained exactly what was occurring.

My synopsis, which I doubt will ever resemble what eventually appears on screen, is thus -

As the tension rises during a dramatic football match, a bloke in the crowd pops the top off a soft drink bottle and instantly the footy is forgotten, the camera pans away from the action and, during a pregnant pause he takes a swig, seconds later the penalty is slotted and the crowd goes mental.

I think the going mental bit was what the day was all about, come the finish the advert will run to ten seconds, with six seconds featuring football fans of the thirty two competing World Cup nations all looking jolly pleased indeed. The finished product promises to be quite a colourful affair with over the top wigs, a huge array of football shirts, scarves and the faces of one or two seriously attractive ladies painted in national colours. Therein though lay the problem for everyone present except the snugly attired crew, the stop start nature of filming meant the extras were required to take off their jackets and replace them over and over again, not an ideal scenario on such a bitterly cold day, at least a couple gave up the idea of a generous days wages and left well before the end. Those that persevered were rewarded with mounds of ham and cheese baguettes from the on site catering crew.

On the way out I helped myself to one and cut my gum trying to eat it!!

Top - Director Marco De Aguilar
Right - Didier Drogba and Samuel Eto'o
Left - A few of those mental folk
Below - Some crumpet with her face painted

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